Marketing Analysis Marketing Strategies - 1217 Words

There are many businesses that use various techniques to sell their product or service. Marketing Strategies is a process of using the marketing mix which consists of place, product, price and promotion to satisfy and attract consumers to make a profit for the organisations. Place: The location of the business/market where the main transactions are implemented Price: The amount a consumer is willing and able to give for a product/service or good Product: Anything that can be offered within a business to meet customer needs and wants Promotion: The publishing of a product service or organisation to increase sales or increase public awareness Marketing Techniques are the different types of strategies combined together and designed to meet†¦show more content†¦Market Penetration: A group of customers who may purchase a product. Market Development: When a company markets an existing product o a new market. Product Development: Where a business develops a new product to sell to an existing customer. Diversification: Where a business markets new products to sell to new customers. JD Introduction: JD is a British national business that is involved with international marketing sale for many different products including footwear, equipment, accessorise and much more. JD uses different types of strategies to get their products and their services sold. JD’s target market is for those who are sporty or those who are interested in the fashion industry. Aims and Objectives: †¢ Increase Customer Base †¢ Increase Market Share †¢ To be the UK’s leading high street retail store for sports and leisure Branding: Branding is the process involved in creating a unique name and image for a product in the consumer’s mind through advertising campaigns with a consistent theme. A brand normally consists of a name, term, sign, symbol or any other features that identifies one seller’s products/services as diverse from those of other sellers. JD trademarks and patents all their products so that no one marks or takes their ideas and their brands. A brand can be a powerful selling tool and can help achieve marketing aims and objectives such as gaining marketing leaderships and raising customer awareness. Branding is important and essential to JD as it isShow MoreRelatedMarketing Analysis : Marketing Strategy Essay1248 Words   |  5 Pages Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is â€Å"The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability†. Marketing is the performance of the business activities that direct the flow of goods and services from the producerRead MoreMarketing Analysis : Marketing Strategy Essay1577 Words   |  7 PagesA) Marketing is a management process which responsible for satisfy customers needs and wants , and it is a social process by which organizations and individuals gain what they want and need through create values and exchange between each others. Marketing gives you an opportunity to gain profits with your business and build long-lasting relationships with customers. There are four elements â€Å"4 P’s† of marketing mix : PRODUCT , PRICE , PLACE and PROMOTIONAL STRATEGY *The marketing strategy consistsRead MoreMarketing Analysis : Marketing Strategy1546 Words   |  7 Pages For instance, deciding on a product line/range requires that the marketing strategist have a definite understanding of all relevant contender items (as well as the corresponding pricing structures) with a specific end goal to establish appropriate juxtaposition and comparison and decide on suitable business choices for diversifying. Competitor analysis is a crucial part of marketing strategy.  It is sometimes said that some firms don t lead this sort of investigation deliberately enough. RatherRead MoreMarketing Analysis : Marketing Strategy1839 Words   |  8 Pages The critical part of marketing research is to anticipate the response of customer for marketing activities. However, Most of data is hard to obtain or the validity is doubtful. And the market environment is dynamic and complex. Marketing Strategy is not only a science, but an art. So, determining the marketing strategy need not only field data but also experience and intuition. In order to enhance the validity, several methods were used to establish the marketing strategy. Firstly, the market segmentationRead MoreMarketing Analysis : Marketing Strategy Essay1445 Words   |  6 Pages MARKETING STRATEGY Without emphasize the price and product strategies previously discussed, a brief analysis of the marketing mix underlines some other specific traits of the company. An interesting aspect is represented by promotion. In the solar Industry a great part of the promotion effort lies in the downstream, and this is where SolarCity put a greater effort: on the 2,510 employees (2012), 661 work in sales and marketing and 248 work in customer care (SolarCity, â€Å"SolarCity annual report 2013†Read MoreMarketing Analysis : Marketing Strategy1525 Words   |  7 PagesIntroduction Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world. Marketing a product internationally is a little difficult job for the company who is planning to launch their products internationally. Many manufacturing companies have the expertiseRead MoreMarketing Analysis : The Marketing Strategy Essay2077 Words   |  9 PagesIntroduction Citigroup has four primary business segments, retail banking, commercial banking, Citi-branded cards, and Citi retail services. Our firm analysis will focus on the Citi-branded cards segment and commercial banking in the North American market. Financial performance Over the five years to 2016, revenue is expected to decline an annualized 2.8% to $7.5 billion. The company s North American consumer banking segment performed well in 2014 due to rising loan balances. However, revenuesRead MoreMarketing Analysis : Marketing Strategy1194 Words   |  5 PagesMarketing is shifting from mass communication to individual, one to one interaction with the integration of various digital technologies like SMAC. Also the marketing strategy is shifting from product push to customer pull strategy. Digital marketing is picking up fast and intense market research is being resorted to by companies on their products to understand customers’ preferences and sentiments before targeting/positioning their products and services. Companies have started having their webpageRead MoreMarketing Analysis : Marketing Strategy1611 Words   |  7 PagesMarketing Strategy Research Paper Naugie Pratt Strayer University MKT- Marketing Management February 28, 2016 â€Æ' Marketing Strategy Research Paper Summary After careful review of the multinational companies that are out there today, I decided to go with HTC. As many of us know HTC is well known for their carefully crafted mobile products. HTC is mainly known for the cell phones to many but let’s take a look at things in reference to tablets, televisions and computers. As the new market managerRead MoreMarketing Analysis : Marketing Strategy959 Words   |  4 PagesMarketing has been around since the beginning of time. When the Neanderthals figured out what fire was, it took some convincing to make others realize that it was good. They were afraid of it to begin with but when one person used it to cook its food, they started to understand that it was a good thing. Marketing was born. In the 1950s, the marketing strategy was based on the 4Ps (Product, Promotion, Place, and Price) or what was known as the â€Å"Marketing Mix† (Tanner, Jr Raymond, 2012, pg. 5)

Racial Profiling And The Police Force - 875 Words

â€Å"If someone puts their hands on you make sure they never put their hands on anybody else† (Malcolm X) is a contestable ideal. Do we Americans allow our law enforcement to continue killing innocent African Americans whose own ancestors contribute to the success of this nation? No! We cannot sit on the sidelines and watch innocent lives ruined over and over again. We must auscultate to the cries of our four fathers. In order to halt the self-destruction of this nation we should fight for change in the police force, attempt to cease the embodiment of racial profiling, and support the efforts of those striving to bring about change. Many people might argue that the lack of training in the police force is more harmful to the officers than the effect it has on society. Leslie Pfeiffer mentions in her article â€Å"† that the Federal government devotes a shocking amount of money toward training, yet local police agencies are often left to fend for themselves† (Pfeif fer). Whatsoever the federal government may be doing with the funds should undoubtedly be providing effective programs and necessities to ensure a complete and sufficient training process for officers. Often time’s people forget that although the officer is vulnerable to failure, error, and possible injury, in the event of a possible suspect or wrongfully accused person the lack of knowledge perceived by the officer can cause outcomes such as hostility, hatred, and death. Not only are officers fending for themselves but inShow MoreRelatedRacial Profiling And The Police Force1951 Words   |  8 PagesIn modern day society, the police force is meant to safeguard the lives of those they serve, to eliminate crime, to ensure public safety, and to do so in an honorable fashion. They are meant to be respected and trusted by those they potentially protect. Children often looked at them as modern day superheroes. At some point however, something changed and the neighborhood hero tran sformed into the villain. What happens when the ones people reach out to in a time of distress become the ones causingRead MoreRacial Profiling Is Necessary For The Police Force And Civilians Of These Areas1084 Words   |  5 Pagesdepending on the conditions. An example of this being racial profiling which, in the last few years has become a very touchy subject which most people can relate to in some way. Although people believe racial profiling is pure hate towards those of another race, many sources have shown minorities in certain areas have a high percentage of illegal weapons and drugs which is why in these areas racial profiling is necessary to protect the police force and civilians of these areas. In today’s world we liveRead MorePreventing Racial Profiling Within the Police Force Essay1858 Words   |  8 PagesRacial equality is an illusion. In the criminal justice system, African Americans and other minorities are targeted by police officers because of the color of their skin. Minorities face many obstacles to reach their freedom, even though laws states everyone should be treated equal. Minorities are more likely to be stopped at traffic stops, due to the color of their skin. In â€Å"Racial Profiling†, Jost states that minorities, including President Barack Obama and Oprah Winfrey, feel profiled and judgedRead MoreRacial Profiling And The United States1465 Words   |  6 PagesRacial Profiling Racial Profiling is just what it is. Targeting individuals for suspicion of a violation determined by the individual’s race, ethnicity, religion or national origin. Race and location are the supreme characteristics law enforcement visually examine when engaging in this type of profiling. African-American males are the primary victims of racial profiling in the United States. The phrase â€Å"driving while black† derive from African Americans protesting that they are pulled over by policeRead MorePolice Brutality Racism1340 Words   |  6 PagesPolice brutality in America has been known to put fear in the lives of many Americans. Although police brutality is played out across all avenues of the media and many people see this happening, it yet does not change the fact that racism still exists in the justice system of America. People in positions of power yet have not done anything to rectify the situation and this has lead to the rise of â€Å"Black Lives Matter† movement. Numerous opportunities have been presented to officials to speak up aboutRead MoreShould The Color Of One’S Skin Subject Them To A Higher1684 Words   |  7 Pagesanything wrong. Others deny it all together and say that racial profiling simply does not exist and police officers are just trying to do their job. These arguments are both wrong. Not only does racial profiling exist, but it is wrong and only serves to create fear where there should be a sense of safety. This gross practice still persists today throughout all levels of encounters from ordinary traffic stops, all the way up to the use of lethal force. It is easy to see the ugly trail that is left behindRead MoreColor Vs. Crime : Racial Profiling1662 Words   |  7 PagesColor vs. Crime Racial profiling, according to The Leadership Conference, â€Å"refers to the discriminatory practice by law enforcement officials of targeting individuals for suspicion of crime based on race, ethnicity, religion or national origin.† This is a troubling pressing issue in the United States till this day. Racial profiling is patently illegal and violates the U.S. Constitution’s core promises of equal protection under the law to all and freedom from unreasonable searches and seizures. MoreoverRead MorePolice Brutality1519 Words   |  7 Pagespeople have endured violence in many different ways. Today, police officers use deadly, excessive force that leads to inexcusable assaults, beatings and shootings. This demonstrates the governmentÐ ¢s role in initiating and prolonging racial suppression and provides the explanation for police brutality to become a federal crime(Black Radical Congress, 3). In history, racist violence, police brutality, has been used to suppress the racial blacks and to preserve power and privileges for the white raceRead MoreRacial Profiling in Canada Essay examples1300 Words   |  6 Pagesis dispute regarding what defines racial profiling. Critics ask Is it racist, or is a necessary part of law enforcement. Racial profiling is identified by Adele Cassola in her article as unjust whereas Denyse Coles argues that racial profiling is necessary and is not considered racism. According to the Ontario Human Rights Commission â€Å"Racial profiling is based on stereotypical assumptions because of one’s race, colour, ethnicity, etc.† whereas criminal profiling â€Å"relies on actual behaviour or onRead MoreRacism And The Criminal Justice System1739 Words   |  7 PagesWith so many news stories and incidents surrounding the topic of race and the police these days, it is not surprising for people to come to the conclusion that racism may exist within the criminal justice system. We will be taking a deeper look into the problem to find out what other possible determinants may play a role in deciding how an officer makes an arrest or stop and continue to analyze what is happening in those contexts. The issues surrounding the topic of race is like the two faces of

Metamorphosis Essay Example For Students

Metamorphosis Essay Metamorphosis is a key element in Greek mythology. This ability to change shape or form is a major development in the stories of Arachne, Zeus, and Daphne. Almost all of the gods had the power of metamorphosis. The first story was the one of Arachne. Arachne was a mortal, who was a great weaver. She was the best of all the mortals. She even thought she was as good as one of the gods. Nobody was as good as the gods at anything. She thought she was as good as the god Athene. Athene was the god of arts. When Athene heard Arachne say she was better than her, Athene challenged Arachne to a contest. The winner would chose the losers punishment. Arachne accepted and went first in the competition. Hers was very beautiful, but she was no match for Athene. Athene was weaving about things that happened to the gods. While the crowd watched Athene, Arachne new that she had lost, so she went and hung herself. She soon shriveled up and had eight legs. That is how the Greeks explained the way spiders came to be. Another example of metamorphosis is Zeus.Zeus was the king of all gods. He had probably the most changes in Greek mythology. He was always changing to get a girl to marry him. The most important change was when he got his first wife Hera. Zeus had ask Hera to marry him every year for three hundred years. One stormy night Zeus changed into a pigeon, and flew onto a window seal near Hera. She let what she thought was a helpless little pigeon in through the window. She did not know it was Zeus at the time. Hera petted the bird and told it she loved it. At that time Zeus changed into himself and Hera had to marry him. That made her the queen of all gods. The Greeks believed in having many wives. And the sneaky god Zeus was he had over one hundred wives, none of them where as important as Hera. Daphne was another example of metamorphosis. Daphne was not one of the gods of the Pantheon. One of the gods from the Pantheon loved her, his name was Apollo. Apollo liked chasing Daphne. Daphne di d not like to run, so one day she cried out please turn me into a tree. Her wish was granted. She was turned into what we know today as the laurel tree. The Greek people where laurel reefs as head ornaments even today. This myth had something to do with the naming of our town Daphne. There are a hole lot more myths that involve metamorphosis. I think Zeus made more changes in shape or form, than any other god. The gods could not appear as themself infront of mortals. Their beauty would kill the mortals if they saw a god. If somebody poor comes to your door and ask you for food you should give it to them, because it might be a god in disguise.